Hi, I'm Heather.

I help companies plan content that will tell a story, target specific audiences, and connect with potential customers — and then I collaborate to create it.

I have experience:

  • Writing and editing blog posts and full-length articles
  • Ghostwriting thought leadership pieces
  • Producing videos
  • Creating and editing whitepapers
  • Crafting press releases, media pitches and speaker submissions
  • Managing content calendars

I’ve spent 10+ years plugged into the healthcare industry, telling stories from the provider, payer, and technology platform perspectives. I’ve covered everything from value-based payments and social determinants of health to technology interoperability and integration.

I'm currently head of content at Collaborate Health, a consulting firm that partners exclusively with organizations effecting real change in healthcare.

I have also served as managing editor at Olive, a health tech startup working to unleash $1 trillion in healthcare through intelligent automation, and as a senior communications consultant with one of the largest health insurers in the country, creating brand journalism content for newsroom websites.

I started my career at Becker’s Hospital Review, a nationwide health care business publication with nearly 2 million monthly readers.

When I’m not at work, you can find me playing with my rescue mutts Hamilton and Hoover, watching baseball, or listening to a podcast like Ologies.

Get in touch: heather.punke@gmail.com

My pups, Hoover & Hamilton