Hi, I'm Heather.

I help companies plan content that will tell a story, target specific audiences, and connect with potential customers — and then I collaborate to create it.

I have experience:

  • Writing and editing blog posts and full-length articles
  • Ghostwriting thought leadership pieces
  • Producing videos
  • Creating and editing whitepapers
  • Crafting press releases, media pitches and speaker submissions
  • Managing content calendars

I’ve spent 10 years plugged into the health care industry, telling stories from the provider, payer, and technology platform perspectives. I’ve covered everything from value-based payments and social determinants of health to technology interoperability and integration.

Most recently, I was managing editor at Olive, a health tech startup working to unleash $1 trillion in healthcare through intelligent automation.

Before that, I was a senior communications consultant with one of the largest health insurers in the country, creating brand journalism content for newsroom websites.

I've also served as managing editor of Becker’s Hospital Review, a nationwide health care business publication with nearly 2 million monthly readers.

When I’m not at work, you can find me playing with my rescue mutts Hamilton and Hoover, watching baseball, or listening to a podcast like Ologies.

Get in touch: heather.punke@gmail.com

My pups, Hoover & Hamilton